Email Campaign Deliverability - A Guide for Freelance Writers

Welcome to our blog post on Email Campaign Deliverability, a crucial aspect of any successful email marketing campaign. As a freelance writer, it's essential to understand the intricacies of deliverability to ensure your client's emails reach the intended audience. In this article, we will cover everything you need to know about deliverability, along with some useful tips to improve it.

Let's begin by understanding what deliverability means. Simply put, it is the ability of an email to reach a recipient's inbox successfully. A high deliverability rate is vital for the success of an email campaign as it determines whether your message will be seen or end up in the spam folder.

'Ajay', our fictional character and newbie freelance writer, is struggling to understand how to improve deliverability for his clients. Let's guide him through the process step by step.

Essential Skills and Tools for Freelance Writers

Before we dive into the nitty-gritty of deliverability, let's first familiarize ourselves with the necessary skills and tools for freelance writing.

Excellent writing skills
Understanding of SEO best practices
Familiarity with email marketing tools

Good writing is clear thinking made visible.– William Wheeler

Now that we know the key skills and tools, let's move on to the main topic - email campaign deliverability.

Best Practices to Improve Email Campaign Deliverability

Here are some pro tips to ensure your emails land in the recipients' inboxes:

Build and maintain a clean email list: Always keep your email list updated and remove any invalid or inactive email addresses. This will not only improve deliverability but also save your client's money spent on sending emails to non-existent addresses.
Use a reliable and reputable email service provider (ESP): Choose an ESP with a good track record to ensure your emails are not flagged as spam.
Personalize your emails: Personalized emails have higher open rates, which in turn, boosts deliverability.
Stay away from spam trigger words: Avoid using words and phrases that may trigger spam filters, such as 'act now' or 'free!'.
Test your emails before sending: Always test your emails using a spam checker tool to identify any potential deliverability issues.

Write the kind of story you would like to read. People will give you all sorts of advice about writing, but if you are not writing something you like, no one else will like it either.– Meg Cabot

A few small tweaks can make a significant impact on your email campaign deliverability. Make sure to follow the best practices mentioned above, and both you and your clients will see promising results.

Frequently Asked Questions (FAQ)

Q: How do I know if my emails are being marked as spam?

A: Keep an eye on your email campaign's open and click rates. If they are significantly lower than your industry's average, it could be an indication of spam filtering.

Q: How often should I clean my email list?

A: It's recommended to clean your email list every 3-6 months to maintain a good sender reputation.

Q: Can my email content affect deliverability?

A: Yes, the content of your email can play a significant role in deliverability. Make sure to avoid spam trigger words and personalize your emails to improve deliverability.